The Harken Group

Overview

Everyone enjoys a good puzzle. But none of us enjoys getting lost — especially in an online maze of dead-end searches, off-topic links and out-of-date websites.

At The Harken Group, optimizing online search is what we do. We have years of hands-on experience with more than just the science of search. We know how, why and where people search for information they can trust. We channel this expertise into customized search campaigns that drive growth.

Our services include:

  • Market and Technical Research: Our team begins each project with an analysis of your business space and online strengths to understand:
    • Your business, brand and customers
    • The competitive landscape
    • The ways your audience gathers information online
    • The current “search-ability” of your website and online offerings
  • Search Engine Optimization (SEO): Once we complete research, we work with you to recraft website content, architecture and programming to ensure search engines and consumers are drawn to your site. We optimize link building, keywords, web copy and content elements, such as images and video. Finally, we train your team to maintain an exceptionally optimized website.
  • Social Media Marketing (SMM): We put the power of social media to work driving brand loyalty, site traffic and revenue. Our tailored campaigns leverage social media to maximize your online buzz via social networks (Facebook, Twitter, LinkedIn, etc.), blogs, online press releases, video and more. Key strategies include:
    • Tailoring campaigns: We custom-create campaigns that coordinate social media, SEO and paid search marketing to generate multiple listings on search results pages that gain significant mind and market share.
    • Building community: We work with you to benefit from the social media space and become a valuable member of communities relevant to your business.
    • Creating buzz: We develop personal relationships with relevant influencers that have the greatest voice within their online social networks.
  • Paid Search Marketing (PPC): We create strategic Pay Per Click campaigns tailored to meet your goals. Our proven PPC methodology draws on the aggregate experience of thousands of campaigns to maximize your ROI. Our PPC campaigns are:
    • Custom created: We tailor our PPC campaigns using best-in-class technology and industry-leading expertise to generate qualified traffic.
    • Easy to initiate: We go live fast and require minimal work on your end.
    • Creative and efficient: We strategically deploy keywords to lead customers directly to your site. And, we write effective copy crafted to search engine specifications and user needs.
    • Effective bidding, analytics and reporting: Our bid management tools integrate seamlessly with any search engine and analytics tools to maximize ROI. We combine the insights of our expert teams with cutting-edge technology to provide key insights to web analytics that increase returns.

The Harken Group Advantage

We utilize our deep industry and market experience to deliver strategic advantages, including:

  • Comprehensive, customized search marketing campaigns
  • Dramatically increased web traffic from qualified consumers
  • Achieved business, brand and user goals
  • Increased brand recognition
  • A more loyal and satisfied customer base
  • Increased long-term ROI

Contact us to discuss your search marketing and recruiting needs.

We custom-create and execute powerful search marketing campaigns that produce. Every time.